During a Santa Ana event with embers in the air, nobody is waiting for your homepage animation.
Nobody in this situation is browsing
Wind took part of the tile roof off overnight. A slope let go after the first real rain. The main line failed and there is water running down the drive.
They are not assessing your workmanship. Three things, fast: you handle corroded exterior fixtures, you come to North Park, this is the number.
Assume everything is against you
Everybody rings at once during a wind event, canyons swallow reception, and a phone that has been in the sun slows itself down. Those three arrive together.
Build for the customer out on a canyon lot and the comfortable one takes care of itself. Words first, images after, nothing standing between the caller and your number.
Put the after-hours terms at the top
Overnight cover belongs in the first screenful, above anything about santa ana season of the service page. Parked behind a footer link it may as well not be offered.
Then define it. Someone answers until ten. Ring-back inside the hour. Wind events run worst-first and the rate is higher. A vague answer near how far inland you go is read as no. Left vague, people read it as no.
Buttons for a squinting thumb
Standing outside in glare, one hand on the phone, screen barely readable. Small links crowded together simply do not get pressed.
Make the call button genuinely large, keep it on screen as the page scrolls, and leave empty space around it so nothing else takes the tap from a hand that has been dealing with a corroded exterior fixture for an hour.
Put a stopwatch on it
Next job down a canyon or up on a roof, try to book yourself through your own form and time it.
The number usually lands badly. What you approved indoors is not what a customer meets standing over a corroded exterior fixture.
