Far more people read the listing than ever reach the homepage, santa ana season especially. Where the two disagree about corroded exterior fixtures, the listing wins.
The primary category carries almost everything
Almost all your visibility rests on the single primary category. For a coastal repaint and stucco crew, picking a vague one to stay flexible is the standard way to end up findable for nothing.
Set it to the job you want repeating, put the others underneath, and look again whenever santa ana season changes what you are doing.
Service area or address, not both by accident
A counter you stand behind gets an address. A van gets a service radius with the address hidden. A unit nobody sits in earns reviews from people who drove to North Park and found it shut.
Draw the radius where you genuinely go. Coastal and central, with the inland valleys on scheduled days is the honest line, and claiming more thins the listing while filling the phone with jobs you refuse.
Hours, holidays, and wind events
Nothing earns a one-star faster than a wasted drive to North Park. Load the holiday hours in advance rather than repairing it after a complaint.
Set them for wind events too. If the whole crew is out on emergency calls, the listing should say so.
Recent photographs, not a logo
A listing showing corroded exterior fixtures from this month gets tapped more than one showing a logo. Three or four a month beats twenty once a year.
Photograph the front of the building and wherever the car goes, so somebody arriving from North Park for the first time knows they have the right place.
Land each tap on the page it asked for
Routing everything to the homepage throws the intent away. Somebody who tapped a listing about a corroded exterior fixture should arrive already reading about a corroded exterior fixture.
Areas behave the same way. North Park in the query means North Park on the screen when the page opens.
Ask for the review at the right moment
Ask standing in front of them, the moment a corroded exterior fixture is working again and they are visibly relieved, link already open. A batch email a fortnight later does nothing.
Answer every one, the bad ones especially, written for whoever reads it six months from now, probably while looking at a corroded exterior fixture while salt air off the water is going on. That reader is the person you are talking to.
